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What strategies should be implemented in response to changes in customer behavior during the COVID-19 pandemic?

Explaining examples that provide hints for developing marketing strategies in response to customer behavior during the COVID-19 pandemic!

Several months have passed since the state of emergency was declared due to the spread of the novel coronavirus, yet the end is still not in sight. As the second and third waves hit, companies are facing a pressing situation where they can no longer afford to stall their business activities. Here, we will consider customer behavior during the pandemic and think of examples that can serve as hints for developing marketing strategies in response. *For detailed content of the column, please refer to the related link. For more information, feel free to contact us.*

  • SFA (Sales Support System)
  • Online business negotiation system
  • Ad management and operations

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